SKILLS & TRICKS
Since the dawn of the digital era, a company that doesn’t have its own website, is well…not considered a ‘real’ company these days. It’s become a given among consumers that a legitimate business has a website. However, there’s a huge distinction between run-of-the-mill sites and the digital experience we all talk about. And the distinction lies in the detail. As a client, you need to pause and ask yourself: what are you looking to achieve from your website and can you invest the attention, time and budget needed to meet your goal? Furthermore, once you have launched your new site, can you adequately manage the influx of new customers that come as a result of the site?